Virtual private clubs
Within the first 10 pages of the current (January/February 2006) Links Magazine, there's an ad for something called Dream Catcher Retreats, "the world's leading private destination club."
I visited the web site for Dream Catcher and learned a bit more about it. Sure enough, it appears to be another in a group of virtual clubs that give you access to a number of destinations throughout the world.
"For a membership deposit that's comparable to joining a single country club, you get to play at more than twenty of the finest signature courses in North America - with all your tee times and greens fees taken care of by us," the ad's copy says.
There's evidence that plans for golf travel are positive, so this may not be such a bad idea. But I'm scratching my head over the value inherent in a $150k "membership deposit." What asset is attached to it?
Anyone out there have an opinion about these things?
posted by Mark Burris - BURRIS @ 9:56 AM
1 comments
1 Comments:
Mark, there is value in this sort of club the same way there is value in renting a car at the Detroit airport (off site) in February. The car smeels like french frys or Marlboros but will get you to your appointment and back.
The golf club has a hundred different breeds and characters. But what the good ones have is continuity, form, familiarity.
Those that would see the value in a muti location "virtual" country club are sadly missing everything that is right with the golf club and using or renting the very thing that keeps our game from growing...exclusivity.
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