PGA Tour and The Golf Channel

Out of Orlando today, what I consider to be a major announcement.

Beginning in 2007 The Golf Channel will be "the exclusive cable home for the PGA TOUR's official money events."

With only a hint of hyperbole, the press release goes on to say this: "The exclusive deal is not only unprecedented in golf, but also will make the 24-hour golf network the TOUR's biggest television partner."

This is a big deal ... and not only for The Golf Channel.

Say what you will about whether this shows strength or weakness for the TOUR's product, it is a major step for TGC and helps them live up to their name in a big way. It's a 15-year agreement, so there's a lot of potential for synergy among the several TGC entities.

It will be fun to watch how this plays out.

You can read the press announcement here.